With the Extensive Search Option, you get a List of Keywords Ranked from Best to Worst for the products similar to the ASIN you supplied. What you do with it is use those keywords to create a keyword rich title and keyword rich search terms. Make sure to use a word only once ( you don't need to put the same keyword into multiple spots). You can use the ranked words column to make sure you put the best keywords from the top of the list into the Title. Make sure to either only add the popular brands into the search terms field.
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